Business
An Anniversary Story: Gaidama Owners Chat Humble Beginnings, Tease Future Plans
June 2024 heralds the start of another summer for most of us – but for Gaidama founder and CEO Kendall Vernon, the month holds an additional special meaning. This June...
Gaidama Founder Chats New Made-in-America Label: Kendall Vernon on Creating New Jobs and Supporting Small Business
In the years since Gaidama founder Kendall Vernon established Brazilian jiu-jitsu’s now-beloved women’s gear brand, she’s had the pleasure of seeing her product cross international borders. The global footprint...
Gaidama | 2023 Review & 2024 Vision
A brief summary of our key successes and lessons learned from 2023 plus an outline of our goals and plans moving into 2024 Growth 2023 marked our third year of...
2022: Reflections, Progress, & Lessons Learned (plus things to look forward to in 2023)
In this blog I reflect back on 2022: Another consecutive year of doubled revenue, tremendous evolution, and exciting opportunities, but also another year of rookie mistakes, financial setbacks, and challenges. I...