News
Breaking Barriers: The Rise of Women in Jiu-Jitsu
Once upon a time, aspiring female athletes were hard-pressed to find even one or two other female practitioners on the mat in your average Brazilian jiu-jitsu class. While other popular...
An Anniversary Story: Gaidama Owners Chat Humble Beginnings, Tease Future Plans
June 2024 heralds the start of another summer for most of us – but for Gaidama founder and CEO Kendall Vernon, the month holds an additional special meaning. This June...
Summer Shopping Spree: The Gaidama Girl’s Apparel Guide
As temperatures rise with the arrival of summer, Gaidama’s here to make sure you’re dressed for sunnier seasons – whether you’re training hard on the jiu-jitsu mats, or relaxing on...
“Gaidama is an Everyone Club”: Founder Discusses Launch of New Men’s Apparel Line
Sartorially conscious gentlemen of the jiu-jitsu world, you have new reason to rejoice: leading women’s jiu-jitsu gear line Gaidama – known for high-quality construction, comfort, and unique, fashion-forward design –...
Gaidama Founder Chats New Made-in-America Label: Kendall Vernon on Creating New Jobs and Supporting Small Business
In the years since Gaidama founder Kendall Vernon established Brazilian jiu-jitsu’s now-beloved women’s gear brand, she’s had the pleasure of seeing her product cross international borders. The global footprint...
Gaidama | 2023 Review & 2024 Vision
A brief summary of our key successes and lessons learned from 2023 plus an outline of our goals and plans moving into 2024 Growth 2023 marked our third year of...
2022: Reflections, Progress, & Lessons Learned (plus things to look forward to in 2023)
In this blog I reflect back on 2022: Another consecutive year of doubled revenue, tremendous evolution, and exciting opportunities, but also another year of rookie mistakes, financial setbacks, and challenges. I...